
Holding one of the most common band names in the 60s garage scene, The Coachmen hailing from Lincoln, Nebraska were the most successful with their hit “Mr. Moon.” I had the pleasure of contacting Bruce Watson, the group’s drummer. The Coachmen was originally a six piece, formed from the demise of two Lincoln, Nebraska bands. Rick Bell on organs, Red Freeman on rhythm guitar, Craig Perkins on bass and Jeff Travis on rhythm guitar, were all from a group called The Viscounts. Bruce Watson on drums and Jim Reinmuth on electric piano, were from The Chandells. In 1965 Jim Reinmuth left the group creating the five piece mold that was kept through out the sixties, until horns were added later. In the summer of 1965 just before recording Mr. Moon, Red Freeman left the group to be replaced by Frank Elia who took over as lead vocalist and rhythm guitar.

In August of 1965 Mr. Moon and Nothing At All were recorded in Sears Studio in Omaha, Nebraska. This first recording put the group on the map, and turned into a regional hit. Originally Mr. Moon was released on the MMC label, which later helped them strike a distribution deal with Bear Records, who also re-released the disc. In the next 12 months the band was receiving airplay all over the United States. Mr. Moon, right away strikes a chord of melancholy, which is accompanied by a quick, sharp, organ piece, which turns into a story of lost love. This moody garage tune, with its catchy hooks, will stick in anyone’s head for days.

In 1966 the group added two horns, Rusty Davis on trumpet and Merle Leadly on sax. The group then covered Ray Sharpe’s Linda Lou backed with a garage tinged version of Slim Harpo’s swamp blues tune I’m A King Bee. This track is my favorite that The Coachmen released. The Coachmen’s version of I’m A King Bee swings a bit from the original. A main change, from the walking bass line of the original to a sliding bass line, and not to mention the added hand claps with extra reverb on top, give this tune a ruff and tuff sound, where the original was straight forward blues. For the group’s next single, the two horns were dropped to regain the garage roots of the original line up, covering The Who’s My Generation.

The group would continue to record, however with a market movement to a younger crowd, The Coachmen would need to make some changes. These changes were used to keep up with the bubble gum sound, which had begun to take root. The group tried two different Identities, Alexander’s Rock Time Band and Professor Morrison’s Lollipop, with some success, which also lead to other recording and production deals with Super K and White Whale. The group later broke up in 1969.
The Coachmen were inducted into the Nebraska Music Hall of Fame in 1997, and the Iowa Rock N Roll Hall of Fame in 2008. All of the information and the one promo photo came directly from Bruce Watson or The Coachmen website. These guys have a 19 track CD that is for sale on their site, which can be purchased here. The mailing address for the groups Merchandise is not up to date, please email them, for information. To check out all of The Coachmen’s merchandise look here.
LISTEN: The Coachmen – Mr. Moon
LISTEN: The Coachmen – I’m a King Bee


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